French cosmetics giant L'Oréal is displaying its AI-powered supply chain technology at the fourth China International Supply Chain Expo (CISCE) in Beijing this week.

Lan Zhenzhen, president of public affairs for L'Oréal North Asia and China (3rd L), and Ren Hongbin, chairman of the China Council for the Promotion of International Trade (4th L), pose with other guests at the booth opening of L'Oréal during the fourth China International Supply Chain Expo, Beijing, June 23, 2026. [Photo courtesy of L'Oréal China]

"In an era where artificial intelligence and human creativity intersect, AI is becoming a powerful force empowering consumers, L'Oréal, our employees and social development," said Vincent Boinay, president of L'Oréal North Asia Zone and CEO of L'Oréal China. "We hope to join hands with more Chinese innovation partners to continuously enhance our innovation capabilities and supply chain operations, jointly driving the high-quality development of the beauty industry."

L'Oréal's booth covers AI-powered innovations across smart manufacturing, packaging design and logistics.

The company's Smart Packaging Creative House, unveiled at the expo, combines an AI platform, a CMF (Color, Materials and Finish) library, 3D printing and L'Oréal's packaging database to generate concepts from consumer insights in seconds, cutting design cycles from weeks to days.

This year marks the 30th anniversary of L'Oréal's Suzhou Plant in Jiangsu province, the group's first in China and its largest manufacturing base worldwide. The plant's new UPX Phase II smart workshop uses AI visual inspection, digital twin technology and collaborative robotics for production and quality control.

L'Oréal's Suzhou Smart Fulfillment Center — its first globally — processes 7,000 direct-to-consumer parcels per hour at peak, with 99% of orders delivered within 48 hours. The center employs intelligent sorting, smart packing, AI order simulation and real-time edge computing to manage its product range. Chinese startups working within L'Oréal's global network supply the underlying technology, turning local innovation into global solutions.

L'Oréal's booth during the fourth China International Supply Chain Expo in Beijing, June 24, 2026. [Photo/China.org.cn]

"With AI now fully deployed across our Suzhou factory, Smart Packaging Creative House and Smart Fulfillment Center, we have built a more agile, safer and greener end-to-end smart supply chain," said Marc-Antoine Poullé, senior vice president of operations for L'Oréal North Asia and China.

"This has significantly boosted our operational and innovation momentum in China and demonstrated our strong confidence in China's innovation ecosystem and the high-quality development of its supply chain," he added.

L'Oréal said it has partnered with the Academy of the China Council for the Promotion of International Trade (CCPIT) on a research initiative examining the beauty industry's broader economic impact, including its effects on consumption, innovation and supply chain development.

"China is far more than a super-sized consumer market," said Lan Zhenzhen, president of public affairs for L'Oréal North Asia and China. "It is a 'smart hub' for global beauty innovation. In the future, the world will not only be deeply connected to Chinese innovation but will also fall in love with the open innovation ecosystem that has been forged in China."

Lan Zhenzhen, president of public affairs for L'Oréal North Asia and China, and Zhao Ping, president of the Academy of the China Council for the Promotion of International Trade, launch a research initiative at L'Oréal's booth during the fourth China International Supply Chain Expo, Beijing, June 23, 2026. [Photo courtesy of L'Oréal China]

At the booth opening ceremony on Tuesday, L'Oréal premiered an AI-generated short film on its beauty supply chain, giving consumers a look at the processes behind its products and their connection to everyday life.