For years, the Changshan huyou, a bittersweet citrus hybrid grown in east China's Zhejiang province, remained a niche fruit, little known beyond its native region. At the fourth China International Supply Chain Expo (CISCE), running in Beijing from June 22 to 26, a Zhejiang-based agribusiness is trying to change that.

The group's two subsidiaries, one focused on planting and trading and the other on deep processing, are exhibiting together, presenting a complete production chain from a single fruit to a finished beverage. The centerpiece is HPP Huyou Juice, made using a high-pressure processing line the company says ranks among the world's most advanced.

Wang Yong, president of Zhejiang Aijia Group, at the company's exhibition booth during the fourth China International Supply Chain Expo in Beijing, June 23, 2026. [Photo by Liao Jiaxin/China.org.cn]

"This product is not just a juice," Wang Yong, president of the group, told China.org.cn. "We want to show the entire chain — from primary production to processing and distribution — all in one booth."

The HPP process uses ultra-high water pressure to sterilize juice without heat or preservatives, preserving its natural flavor.

For the Changshan huyou, the transformation represents more than a product upgrade. The fruit was once a source of prosperity for local farmers, but market fluctuations and limited processing capacity sometimes left growers with unsold produce. 

Through more than 40 standardized farms, Aijia has helped hundreds of thousands of farmers adopt contract farming, guaranteeing minimum prices even in bumper years. Its HPP plant has also created stable jobs in processing and logistics.

Aijia is attending CISCE for the fourth consecutive year. "In the early years, we came mainly to showcase supply chain products," Wang said. "But we've come to realize that the deeper value of CISCE is integrating resources — both domestic and international."

The expo is also helping Aijia expand globally. Its international cooperation was once largely confined to raw material trade, but the company is now looking further.

"We hope to find potential clients through CISCE and integrate resources from our 40 production bases across China to supply overseas partners," Wang said. "We also want to show the world that we have advanced technology to share."

At this year's expo, Aijia has held talks with companies from ASEAN countries and AI technology firms on potential collaborations. The company is also eyeing Belt and Road markets.

"Every year, we feel it more deeply," Wang said. "CISCE connects the entire chain — from production to the consumer — both internationally and domestically. It's about integration, connection and sharing."