Burger King China, a subsidiary of Türkiye's TAB Food Investments (TFI), plans to expand its presence and engage with more partners at the upcoming second China International Supply Chain Expo (CISCE).

The company reported success at last year's inaugural expo, where it occupied a 120-square-meter exhibition space.

Burger King China displays its exhibition booth at the first China International Supply Chain Expo in 2023. [Photo courtesy of Burger King China]

"The Turkish food and ingredients we showcased sparked considerable curiosity, and we had insightful conversations with partners eager to explore opportunities with Burger King China," said Atakan Bozkurt, CEO of Burger King China.

This year, the company will incorporate displays from ATA Bridge, TFI Group's trading arm, to demonstrate its complete farm-to-fork solutions across the supply chain.

"We have full confidence that this second supply chain expo will be even more successful, and we look forward to the fruitful connections and collaborations it will bring," said Bozkurt.

The second CISCE will be held from Nov. 26-30, 2024, at the China International Exhibition Center (Shunyi Venue) in Beijing.